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Beauty and well-being in the era

 

startups that are revolutionizing beauty and well-being


Because nowadays, “booking”, “ordering online” are terms that resonate in our heads and even become automatic. Many startups have embarked on online booking platforms that connect beauty and wellness professionals with women and men who want to be pampered at home.


Here are three startups that have revolutionized the beauty and wellness industry:  

1. Glossier: Founded in 2014, Glossier is a beauty brand based on the concept of natural and authentic beauty. The startup has created a loyal online community thanks to its focus on simplicity and efficiency. Glossier has also used social media to engage its customer base in the development of new products, listening to their feedback and incorporating it into their creative process. This innovative approach to co-creation has allowed Glossier to stand out and become a must-have brand in the beauty industry.


Beauty and well-being in the digital age


The digital age has helped the beauty and wellness industry. Here are some examples of how digital has revolutionized these areas: 

1. E-commerce and home delivery: Online sales platforms have opened up new possibilities for purchasing beauty and wellness products. Consumers can now easily order products from home and have them delivered right to their doorstep. This accessibility amounts to a license for brands to reach a wider audience and expand their geographical reach.


Treatwell, the beauty commentary directory

Treatwell is an online platform that acts as both a beauty directory and booking service for beauty and wellness services. Here's how it works: 

1. Salon search: Users can go to the Treatwell website or app and search for beauty salons and spas in their area. They can filter results based on their location, type of service they are looking for (hairstyle, manicure, massage, etc.), availability, and customer ratings.


Ma Coiffeuse Afro, the app that geolocates Afro hair professionals

Ma Coiffeuse Afro is a mobile application that connects users looking for Afro hairdressing services with hairdressing professionals specializing in Afro hair. The app uses geolocation to help users find Afro hairdressers near their location. Here's how Ma Coiffeuse Afro works: 

1. Downloading the app: Users can download the Ma Coiffeuse Afro app for free on their mobile device, whether it's a smartphone or a tablet.


This phenomenon of uberistation is now omnipresent in our society: Blablacar, AirBnb or even Deliveroo, these applications invade our daily lives. Between instantaneity and flexibility, we are witnessing a new consumption standard. These sites respond to a lack of time for customers worn out by long days by giving them the possibility of ordering a service in just a few clicks. All you have to do is click, book and be pampered.

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